Emirates Unveils Special ’25 Years’ Aircraft Livery to Mark Skywards Silver Jubilee
Dubai, UAE – Emirates, the world’s largest international airline, is taking its celebrations to new heights as it marks the 25th anniversary of its award-winning loyalty programme, **Emirates Skywards**, with the unveiling of a special **‘25 Years’ aircraft livery**. This bespoke design is set to begin flying across the globe starting next month, symbolizing a quarter-century of customer loyalty, global travel, and innovation in the loyalty experience.
The announcement comes as Emirates Skywards celebrates its **Silver Jubilee**, recognizing 25 years of redefining how airlines reward and engage frequent flyers. Since its launch in 2000, Skywards has grown into a global loyalty programme with more than **37 million members** in over 180 countries. The specially painted aircraft is a tribute not only to the programme’s history but also to the loyal members who have made its success possible.
A Flying Tribute to Loyalty
The unique livery will be emblazoned across one of Emirates’ iconic aircraft, likely a Boeing 777 or Airbus A380, both of which serve as ambassadors of the airline’s global presence. The design features a sleek silver theme to mark the Silver Jubilee, with the words **‘25 Years of Emirates Skywards’** elegantly displayed across the fuselage. Accents in gold and platinum reflect the different Skywards tiers, adding depth and meaning to the visual design.
From Dubai to New York, London to Sydney, and Tokyo to Cape Town, this aircraft will be flying to dozens of destinations across six continents, making the livery a global celebration in motion. Travellers around the world will have the opportunity to see the aircraft up close as it lands in major cities, and many Skywards members are expected to track the aircraft’s journey online and on social media.
“This special aircraft is more than just a celebration of 25 years,” said **Dr. Nejib Ben Khedher**, Divisional Senior Vice President of Emirates Skywards. “It’s a symbol of the deep and enduring connection we share with our members across the globe. Every mile flown and every reward redeemed is a part of this story, and we’re proud to commemorate it in such a visible and meaningful way.”
Engineering, Artistry, and Precision
The creation of the livery required meticulous planning and execution. Emirates’ engineering and maintenance teams worked in coordination with design experts to ensure the artwork meets the airline’s high standards for durability, safety, and aesthetics. The application process took several days and involved detailed vinyl wrapping techniques, precision alignment, and extensive quality checks.
Emirates has a proud tradition of launching themed liveries that celebrate major events, partnerships, and milestones — from wildlife conservation to the Expo 2020 Dubai — and the ‘25 Years’ aircraft joins this prestigious fleet of limited-edition designs.
A Global Campaign to Accompany the Livery Launch
The aircraft’s debut is part of a larger celebration around the 25th anniversary of Emirates Skywards. As part of the milestone, Emirates is launching **25 days of giveaways** for Skywards members around the world. These rewards include bonus Skywards Miles, cabin upgrades, luxury hotel stays, and even tickets to major global events. It’s a way for the airline to give back to the millions of members who have made the programme a global success.
In addition to the giveaways, members will be able to engage in social media challenges, trivia, and digital events centered around the special aircraft. Emirates is also planning exclusive content that tracks the aircraft’s journey, showcases its destinations, and highlights stories from loyal Skywards members.
Looking Ahead
As Emirates Skywards soars into its next chapter, the commemorative aircraft livery stands as a bold statement of gratitude and forward momentum. It reflects not only on the past 25 years of innovation and excellence but also on the future of a programme that continues to evolve with its members in mind.
Travellers are encouraged to share their sightings and photos of the ‘25 Years’ aircraft using the hashtag Skywards25, helping turn this Silver Jubilee celebration into a shared global experience.
For more details, visit https://legitscores.com/2025/09/26/soaring-into-a-silver-jubilee-emirates-skywards-celebrates-25-years-of-loyalty-excellence-on/
