The new general manager of Dustin Johnson’s LIV golf team 4Aces GC is Chris Rosaasen, a former CEO of Travis Mathew.

Longtime Johnson buddy Rosaasen founded the team’s gear sponsor Extracurricular and has led the Omniverse Group as CEO for the last four years.

LIV Golf states that he brings with him over two decades of experience in “brand-building, marketing, and business leadership.” His “record of innovation in the golf industry will strengthen and accelerate the growth of the 4Aces GC brand,” the company adds.

Regarding the hiring, Dustin Johnson remarked, “I have known Chris for many years, witnessing firsthand how he has built multiple successful brands.”

“I have total faith in Chris’s ability to lead 4Aces GC to greatness, as his vision for the team perfectly aligns with our goals.”

The chance to build a golf franchise with international recognition most excites Rosaasen.

“It is an amazing opportunity to be at the forefront of innovation in the sports industry, and I am excited about the challenge of doing something that has never been done in golf before.“

He joins with a goal of building the team “into a recognized franchise with monumental value” and will work on creating “a unique and compelling brand identity” as well as captivating sponsors and building a global fan base.

Other duties including being responsible for management of the team operations including front-office staffing, revenue, marketing, commercialization, and player recruitment.

The 4Aces won the inaugural season of LIV Golf and also finished 1st in the team points list in 2023 before finishing 4th in the season-ending Team Championship. They’re currently 7th in the 13-team league after four tournaments of the 2024 season.

The side’s four players are: Dustin Johnson (captain), Patrick Reed, Harold Varner III and Pat Perez.