In a globalised world, sport has gone from being a unidimensional activity to becoming a multidiscipline whose profitability depends on many factors that go beyond the field of play, the stadiums and the teams themselves. And in the midst of this scenario, the individual figure of the sportsmen and women is beginning to be the most important part of the equation.
This is something that Japanese baseball player Shohei Ohtani and the team around him know, as they have taken American baseball by storm with unusual power and a renewed vision of what an elite athlete should be, which has also led ‘his brand’ to become a true milestone in marketing and advertising
