Even after making a big investment to get talents like Jon Rahm before the 2024 season, LIV Golf is unable to match the PGA Tour’s top broadcast audience figures.

LIV Golf is struggling to attract golf fans to tune in on broadcasts of the controversial breakaway circuit despite spending big money on new acquisitions like Jon Rahm and Tyrrell Hatton.

Hatton became the latest big name from the PGA Tour to defect after reigning Masters champion Rahm joined the controversial breakaway league last month. The Saudi-backed series league secured Rahm’s services by inking him to a deal worth up to £450million – and Hatton followed suit with a £50m move of his own.

The star power hasn’t drawn any fans, though. With 297,000 viewers, the final round at LIV Las Vegas was shown on the CW. The telecast ended up ranking 51st among all sport programs that day, ranking level with the Golf Central pregame show ahead of coverage of the PGA Tour.

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